ETHNIC FOODS

Ethnic food is produced by or originated from a group not native from the country it resides

▪ Growth and development in the industry is mainly driven by a rising number of migrants around the globe as well as young people looking to adopt new flavors and ingredients into their diets, resulting in new gastronomic combinations

▪ In the USA, ethnic food growth is being led by a growing interest in Asian cuisines, such as Thai and Japanese

▪ The increasing number of specialized-food supermarket chains in the US, such as iFresh, H Mart, and Mitsuwa, will further drive consumption

▪ Competition is expected to intensify due to aggressive M&A from existing companies in the space to enter the market, as well as newer companies founded by migrants

▪ A key unexplored opportunity in the industry is ethnic beverages; research shows that 70% of consumers think ethnic food operators should offer beverages as well

▪ Online retail channels are expected to boost sales as tech-savvy Millennials’ demand for diverse foods and ingredients increase

• Capital IQ

• Mergermarket

• Research and Markets

• Technomic

• USA Census Bureau